Guiding Principles

At Edward Jones, we strive every day to serve the best interests of our clients. Over the years, we have witnessed and experienced many exciting changes in the financial services industry. Cutting-edge technology, more direct access to markets, lower transaction costs and instantaneous access to information have truly empowered investors like never before. As any prudent business would do, we anticipate, assess, react and adjust to change, yet we also live every day by the following core principles we know will ensure success into the next century and beyond.

  • We are focused on one client, the long-term individual investor. All aspects of our business – from the location of our offices to the investments and services we offer – are aligned to help us better understand and meet our clients’ unique needs.
  • We are committed to a long-term philosophy that emphasizes quality and diversification. We make every effort to avoid investments that are likely to confuse or disappoint clients.
  • Relationships are key, and in our view, meeting face to face builds strong relationships. Our offices are single-Financial Advisor offices that are welcoming, accessible and located in the communities where our clients live and work.

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