Our Approach to Research

At Edward Jones, we are committed to a long-term investment philosophy that emphasises quality and diversification. We do business this way because years of experience have convinced us that it's one of the best ways to help clients achieve their goals. Our Research department uses this philosophy as a guideline when recommending individual stocks.

How we select stocks
With tens of thousands of companies to cover, how does Edward Jones determine which shares to follow and recommend to individual investors? As a general rule, we follow what are considered "blue chip" companies. Before we issue an opinion on a share - Buy, Hold or Sell - we could research the company for months or even years. We aren't swayed by fads or short-term results. We recommend shares that we believe will perform well over the long-term. We like to see an established track record and healthy business fundamentals.

You’ll have access to our headquarters research teams
Researching shares and market trends is complex and not an exact science. We take this work seriously because we know our recommendations can have a direct impact on helping you help clients. We're certainly aware of short-term events, including the latest headlines, but we don't let them distract us from our job - recommending shares that we believe will perform well over the long-term.

In addition to our many research analysts, we have market strategists who analyse market trends. We don't just re-invent the latest news. Investors can get that information from the newspaper, internet or television. We evaluate news and economic findings from a long-term perspective and then tell you how they may impact the investment strategies you recommend for clients.

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Why Edward Jones?

If you think Edward Jones is like every other large investment firm, think again.

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