Guiding Principles

At Edward Jones, we strive every day to serve the best interests of our clients. Over the years, we have witnessed and experienced many exciting changes, both to careers in financial services, and the industry itself. Cutting-edge technology, more direct access to markets, lower transaction costs and instant access to information have truly empowered investors and financial professionals alike. As any prudent business would do, we anticipate, assess, react and adjust to change, yet we also live every day by the following core principles we know will ensure success for a long time to come.

We are focused on one client, and that’s the long-term individual investor. All aspects of our business – from the local settings of our offices to the investments and services we offer – are aligned to help us better understand and meet our clients’ unique needs.
We are committed to a philosophy that emphasises quality and diversification. We make every effort to avoid investments that are likely to confuse or disappoint clients.
Relationships are key, and in our opinion, meeting face-to-face builds strong relationships. Our offices are home to just one financial adviser, and are welcoming, accessible and located in the communities where our clients live and work.

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