Q: Describe your role within the firm.
A: I am responsible for directing agency resources and activities utilized in developing and executing targeted, global advertising campaigns consistent with the firm's strategic and marketing objectives. Q: Describe how your division contributes to the firm's success.
A: The mission of the Marketing Division is to measurably help Financial Advisors acquire and develop clients. Q: What year did you start at Edward Jones? What year did you start in your current position?
A: I started at Edward Jones in 1995 and have been in Paid Media the entire time. Q: What did you do prior to joining Edward Jones?
A: I spent 13 years serving in various media and account service roles at three different advertising agencies in Detroit and St. Louis. Q: Describe the culture at Edward Jones and how it’s different from your previous job. What is unique?
A: The culture at Edward Jones revolves around helping our clients, each other, and the firm achieve meaningful objectives. Edward Jones' emphasis on responsibility-based management and its intense focus on the client's needs, satisfaction and best interests are the most distinguishing points of difference. Q: One area Edward Jones prides itself is enabling our associates to maintain a strong work-life balance. How does this approach impact you?
A: I've seen and experienced first-hand how the firm puts family first. To me it demonstrates compassion and shows how much it cares for associates, Financial Advisors and BOAs. Q: What does the firm being a partnership mean to you?
A: It means stability and strategic strength. Because Edward Jones is privately held, and not beholden to quarterly shareholder demands of the open marketplace, we're able to more consistently think and act in the long-term best interests of our clients and the firm. Who better to determine the firm's future and share in its profits than the people who do the work and make both possible? Q: Before you came to Edward Jones, what did the name mean to you? And after you came on board?
A: To be honest, before joining the firm 12 years ago, I didn't know Edward Jones from A.G. Edwards, John Paul Jones or Dow Jones. Now, I equate Edward Jones with Walmart or Southwest Airlines. Leaders in their respective industries that were once dismissed as irrelevant by the establishment, but that have since come to redefine how business is done. Q: Articulate the spirit of volunteerism that exists at Edward Jones. How have you been involved and what was that experience like?
A: It's doing things that aren't technically part of your defined responsibility, but out of a personal sense of ownership and/or allegiance, you do what needs to be done because it's the right thing to do. It's satisfying to know you can, and do, make a difference.
|
