Elevate Your Career with an Elevator Pitch
A strong elevator pitch is a modern professional’s multi-tool, able to be used in a variety of professional situations. These quick, pre-prepared speeches can be used to break the ice with the new boss or sell a new idea to a colleague. You can even use one to introduce yourself and what you do for a living. Elevator pitches can be used by both new and tenured employees for any occasion. Learning how to craft and rehearse an elevator pitch will give you the confidence to approach new people and sell yourself. But where do you start?
Here’s a step-by-step guide to creating the perfect elevator pitch:
Step 1: State Your Goal
A memorable elevator pitch begins before you start talking. Start by identifying your goal. What are you trying to communicate? Who are you trying to communicate with? Are you pitching a new business idea, or are you just looking for a quick way to introduce yourself and your career? Knowing these answers ahead of time will give you a clear direction as you write your pitch.
Step 2: Explain Yourself
Before discussing anything else, make sure to properly identify your company and your position. Don’t just state your responsibilities. Focus on the complex problems you solve and how it benefits others. People might forget what you do, but they’ll remember why you do it.
Step 3: State Your Proposition
Think about what makes you or your work unique. Show the value in you and the work you do. It could be the clients you choose to serve, the amount of time you spend with your clients, or even sharing a quick story about one of your clients’ success. This adds credibility to your pitch and lets you gain the trust of your audience.
Step 4: Show Your Personality
People may forget what you said, but they’ll always remember a well-poised professional. People have dozens of conversations a day, so you have to make yours stand out. Try to engage with your audience by asking questions and involving them in your pitch. This will keep your targets listening and, more importantly, interested. The better you get to know them, the easier it will be to shape your pitch.
Step 5: End on a High Note
Always end your pitch with a clear call to action. Hand out your business card and make your final statement. You could set up a follow-up meeting or introduce your new contacts to a colleague. Show that you’d like to continue the conversation. Be sure to connect on LinkedIn to stay in touch or send them a note down the road.
Once you’ve crafted your perfect elevator pitch, it’s all about practice. Rehearse your speech in the mirror or run it by friends and family. The more you practice, the more confident you’ll be. Pay close attention to your body language as you rehearse. Maintain good posture and use subtle hand gestures to illustrate your points. With a strong elevator pitch in your pocket, you’ll be prepared to find new business anywhere.
Building strong elevator pitches is just another way our Financial Advisors take a personal approach to success. Learn more about our community involvement and what makes Edward Jones a great place to work. Looking to use your new elevator pitch at a networking event? Be sure to read these tips.
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