Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.
Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it’s like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together – as they grow as individuals. If these words resonate with you, we should talk.
Job Overview
The Director leads multiple key capabilities within Growth Marketing including:
- Go-to-Market Strategy
- Omni-Channel Planning and Journey Orchestration
- Direct-to-Consumer Channels (including paid media and advertising, digital media, digital marketing including public website, direct mail, email and direct response marketing, social media)
- Lead Management (lead nurturing, scoring and assignment)
- Branch Marketing (including specific targeted, segmented marketing strategies and tools for financial advisors and markets to deploy growth marketing capabilities)
The Director leads and directs multiple departments and teams to engage millions of prospects and clients along a multi-channel journey that propels them to become clients and deepen their wealth, maximizing in-market results.
- Go-To-Market-Strategy – Sets the vision for highly complex differentiated go-to-market strategies for high- impact firm, business segment and marketing-driven initiatives to increase firm revenue. Lead teams to translate business revenue goals into marketing strategies activated through branch and direct to consumer channels and impact thousands of branch teams and millions of clients and prospects by defining audience targets and segments and deeply understanding the competitive landscape and our differentiated market position.
- Omni-Channel Planning and Journeys – set the vision and strategy for Growth Marketing’s omni-channel planning and journey orchestration. Lead teams to define and implement journey-based campaign plans to align to the go-to-market strategies and deliver on marketing KPIs, ROI targets and ultimately increase firm revenue. Deploy personalization across multiple touchpoints leveraging content strategy, dynamic channels, and advanced analytics.
- Builds Relationships – Collaborate with and influence senior leaders at the highest level of the firm across US and Canada business segments to set firm and growth marketing goals and strategies and deliver on firm, US, and Canada P&L
- Channel Management – Set the vision for multi-layered strategy that delivers on campaign plans, including segment specific prioritization and integration of all online/offline marketing channels (paid, owned, and earned) to propel prospects and clients to engage with the firm. Lead teams responsible for the delivery of value through multiple high-impact direct-to-consumer channels and anchored in the client journey informed by client needs. Manage media planning, buying and media budget in the tens of millions of dollars, optimizing spend to increase performance outcomes. Lead teams to measure, track and optimize in- market performance through analytics, insights, and feedback.
- Lead Management – Accountable for the end-to-end lead management process including lead capture, lead nurturing, lead scoring and matching to the right Financial Advisor. Lead teams to ensure leads are managed and distributed or dispositioned. Lead teams to analyze performance to deliver on lead KPIs and drive client conversion.
- Branch Marketing – Responsible for defining growth marketing strategy in target markets to attract and build client wealth. Sets the vision for segmented and tailored branch marketing plans that can be activated by financial advisors in communities or collectively across geographic markets. Lead teams to deliver omni- channel plans to branch teams through branch-facing channels.
Hiring Minimum: $168500
Hiring Maximum: $286900
Skills/Requirements
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- Bachelor’s Degree and preferred Advanced Degree or Certification in related field
- 15+ years of experience of driving marketing KPIs through go-to-market strategies, channels, and personalization. Significant leadership experience with increasing levels of responsibility
- Significant digital and data-driven marketing background with proven in-market success having deployed integrated marketing campaigns across multiple channels
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- Strong analytical skills with experience overseeing in-market testing, measurement, and analysis
- Strong leadership skills. Expert ability to lead multiple projects/people at same time and manage complex matters or processes. Expert ability to deliver results and communicate with internal and external parties on many levels
- Strong relationship building and influence skills, highly collaborative, strong emotional intelligence/maturity, and senior level executive presence
- Advanced to expert capabilities in functional areas such as paid media and advertising, digital media, digital marketing including public website, direct mail, email and direct response marketing, social media
Awards & Accolades
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
About Us
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
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Training, continuing education and mentoring – that’s only the beginning. Our headquarter campuses offer thousands of roles – and as many opportunities – for you to try new skills, get involved on different projects and step up as a leader. You’re in charge of your professional development. We just provide the opportunities.
Hear from Experienced Advisors who’ve transitioned their practice to Edward Jones.
Where clients come first. And you are part of a branch team making a meaningful difference in people’s lives. Where the culture is surprisingly collaborative. And opportunities to lead push you to grow – as you grow your practice.

Extra compensation
when you need it most –
with no ceiling on how
much you can earn.
And we really mean it. There is no ceiling on how much you can earn as we have a work hard and be rewarded philosophy. We also understand that new financial advisors might be more worried about the floor. So we provide a guaranteed salary for your first four years. Did we mention bonuses, commissions, profit sharing and travel awards?
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compensation,
we want to be clear.
#1 Your performance drives your compensation – and we won’t limit it with earning caps. Not now, not ever.
#2 Our compensation is competitive and multi-faceted. Commissions and trimester bonuses – based on individual branch and firm profitability – make up the bulk of your variable income. But your total payout may include travel awards and profit sharing. And the opportunity to be rewarded for transitioning client relationships to financial advisors looking to grow.
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Our partnership structure frees you to focus on your clients.
Being a partnership makes us distinctly different from our competitors. More than a structure, it’s a mindset. And it permeates every aspect of our business. From how we work with each other – think collaboration not competition – to our long-term investment philosophy. It’s most at work in our shared focus on doing what’s right for the client. And it’s easy for us to do. Because we have no competing interests. No shareholders clamoring for short-term profits. We can take the long view, because we only answer to our clients. And to ourselves. Our financial advisors find this single-minded focus freeing. A clear mandate for success. And a clear path to get there.


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decision.
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Moving your practice to another firm may be the most stressful decision of your professional life. We understand. And our transition team is here to help. From early days when you are just beginning to consider the opportunity. To that glorious first day of opening your practice. And our support is not one-size-fits-all. We will tailor your transition to you and your practice – with you leading the way. Ensuring a smooth transition for you and your clients. And a solid path forward for next-level growth.

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As a valued branch-team member, you will share in the success of your branch – and the firm. Our market competitive compensation program recognizes your individual contributions, promotes a long-term career, contributes to your financial security and promotes the well-being of you and your family.
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Some of our most successful financial advisors come to us from other fields. Our training and development is designed to help you succeed. From helping you pass your licensing exams and training you to understand the complexities of our industry, to arming you with the knowledge and skills to build your practice, we invest in your training and development. Every. Step. Of. The. Way.
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Office assortment.
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Learn more at a virtual or in-person event
Learn how Edward Jones is built differently – and how our unique business model puts you in charge of unleashing your potential. Virtually or in-person, we’ve created several opportunities for you to network and learn more from current Edward Jones financial advisors.

Webinars
Register for our “Investing In You: The Edward Jones Financial Advisor Opportunity” webinar. This confidential, 30-minute program provides an inside look at what financial advisors do, the ongoing support you’ll be provided, and how your valuable skills can transfer to a career as a financial advisor.
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*In North America, Edward Jones has over: 800 Financial Advisors in Canada and 16,000 Financial Advisors in the United States.